Pingpong

Pingpong Comunicação is born out of the result of the collaborative efforts of two communicators, Ana Peixoto and Pedro Cachola. Through the technical skills of its founders, Pingpong presents itself to the market as being a dynamic and flexible structure, focusing on solving the communicational wants and needs of any individual or corporate project.

Ana, born in Porto, discovered her love for science early on in life. Having graduated in Microbiology from the Faculty of Biotechnology (Porto Catholic University) and, later on, showing great skill for both free and technical writing, graduated in Business Communication from the School of Accounting and Administration of Porto (Polytechnic Institute of Porto). By mixing an objective side to her writing skills, Ana became a very valuable content producer. Check her LinkedIn profile to know more about her.

Pedro hails from Matosinhos. He is a highly creative individual and to this he adds a goal oriented state of mind as a result of his military background. After a period of eight years of voluntary service in the Portuguese Army, he graduated in Business Communication from the School of Accounting and Administration of Porto (Polytechnic Institute of Porto). As a result of his life experience, Pedro sees any project as a mission that needs to planned to the smallest of details to succeed. If you wish to know more about Pedro go to his LinkedIn profile.

Social Media Management (SMM)

Throughout any match, we know that countless difficulties will arise. That is why it is good to remember that it was Muhammad Ali that said "Champions aren't made in gyms. Champions are made from something they have deep inside them - a desire, a dream, a vision.".

Before starting any match, we should always analyze our opponent: how he performs under pressure, if he is better in offense or defense, etc. Therefore, we should also pick the most adequate gear so that we can take advantage of our strengths and the weakness of our opponent.

Although figuratively speaking, this is what the Social Media Management (SMM) unit does. It analyzes every aspect of each client so that we can engineer an integrated and complementary strategy for communication.

Content Producing

After analyzing the opponent, we will practice our moves, our game set and technique. All of it is imperative so that we can outscore our opponent and win the match. This is where the Content Producer area comes into play by coming up with a set of moves that, when applied together, allow us to beat the opponent.

Pingpong produces contents that allows each company to communicate in a better and more compelling way, distributing the content in a segmented manner, using the most effective ways of getting the message across and reaching the initial goals.